Many B2B companies do not get the most out of their CRM implementations, be it Salesforce or any other. Incomplete data, poor configuration, inconsistent maintenance practices, patchy usage and variable organizational support can all limit productivity and return on investment.
As B2B companies face greater competition and gravitate towards account-based marketing practices to hit their growth targets, getting the most out of your Salesforce instance is more important than ever.
With a full range of operational marketing practices you can ensure your marketing organization is structured for efficiency, effectiveness and scale.
These include marketing-to-sales business process and workflow, marketing automation and integration, marketing and sales technology procurement/deployment/maintenance, marketing and sales funnel optimization, account-based marketing, sales operations workflow and sales enablement.
Marketing technology is having a transformative impact on marketing, sales development and sales.
It has become an integral element for aligning marketing with sales. The learning curve can be steep, and the impact of not fully exploiting marketing technology significant.
