Target

The Right Accounts

Knowing which accounts to target and how to best target them is essential to a successful account-based marketing growth strategy.

Without thoughtful analytics-based targeting, your firm can waste precious time and resources chasing less profitable deals that are less likely to close.

Make sure you target the right accounts—where your products, services and ability to deliver are best matched with customer need, deal profitability and probability of purchase.

Result: Less waste, better win rates.

Target the right account for smarter growth

Engage & Acquire

Your Targets with Precision & Agility

Reaching your ideal target accounts and engaging ideal buyer personas within them is key to acquiring high-value prospects and building a robust, quality pipeline.

Engaging likely buyers in the right place at the right time requires precision and agility.

Ensure you focus marketing efforts and sales resources more efficiently. By maintaining and grading a comprehensive landscape of all viable target accounts and decision-makers, your market penetration is better informed, faster achieved and better tracked.

Result: Smarter market penetration, more robust pipeline.

Close Deals Faster

With Account-Based Marketing

Time is money.

With a disciplined account focus in your marketing and selling, you can apply the right effort at the right time to achieve maximum impact, account by account, pushing your organization to its maximum growth potential.

An end-to-end account-based marketing solution — connecting marketing, sales development and sales — provides your organization with a complete, dynamic workflow to better seize growth opportunities and identify new ones.

Result: Win faster, outgrow your competitors.

Focus on the Right Targets and Close Deals Faster

Deploy the right ABM tactics and tools

Marketing technology know how and process experience underpin your ABM initiative’s success.