Published on PRWEB, March 29, 2016
Until now, live phone conversations have been left out of ABM, leaving gaps in account penetration, business intelligence, and closing efficiency. ConnectAndSell PredictivePursuit™ bridges these gaps by combining precisely targeted instant conversations with sophisticated multi-touch marketing and sales tactics.
ConnectAndSell, the leader in advanced sales acceleration, announced today the availability of ConnectAndSell PredictivePursuit™, bringing maximum phone contact efficiency to B2B account-based marketing (ABM), sales (ABS), and sales development (ABSD). Account-based marketing has emerged as a leading strategic weapon for enterprise account penetration and expansion. Enabled by modern marketing and sales technologies, ABM lets companies treat each account as a “market of one.” By coordinating social, content, and outreach tactics, ABM transforms “spray-and-pray” into predictable wins in precisely targeted accounts representing a company’s best business opportunities. Until now, live phone conversations have been left out of ABM, leaving gaps in account penetration, business intelligence, and closing efficiency. ConnectAndSell PredictivePursuit™ bridges these gaps by combining precisely targeted instant conversations with sophisticated multi-touch marketing and sales tactics.
With ConnectAndSell PredictivePursuit™, companies can:
- Define highly customized phone, email, and voicemail pursuit cadences as reusable templates.
- Personalize the templates as an account progresses through the sales pipeline and as content interactions provide more insights to optimize further nurturing.
- Personalize outreach based on arbitrary cohorts of prospects all the way down to individuals.
- Get instant visibility into where the prospect is in the sales cycle.
- Enable just the right amount of touch at just the right time.
According to Chris Beall, CEO of ConnectAndSell, “This is yet another example of the kind of innovation that we bring to market that our clients have come to expect and love us for. PredictivePursuit™ is quite simply the gold standard for managing and improving conversion yields in any organization and especially in those leveraging ABM methodologies. For years, our customers have been executing ABM strategies with a mix of manual processes and technologies. ConnectAndSell PredictivePursuit™ now lets them define and execute their ABM strategy on a single platform. Live conversations in the ABM stack deliver immediate and powerful results. Let’s face it: ABM is precision marketing, and live conversations with decision makers and influencers are precision instruments that supercharge the ABM stack.”
“PredictivePursuit™ has been developed in close collaboration with several leading ConnectAndSell customers to address the growing need for precision execution of ABM and ABS at scale,” added James Townsend, Vice President of Customer Success at ConnectAndSell. “Our clients rely heavily on our consultative approach, which quickly establishes ConnectAndSell as the primary vehicle to execute their multi-touch strategy. They now feel they have all the bases covered by incorporating the much-needed, and often missing, conversation coverage into the traditional cadence mix. With PredictivePursuit™, we have witnessed dramatic increases in ABM conversion rates, as high as 231% above traditional cadence methods, driven by prospects responding to voicemail and/or email, plus in the case of non-responders, a sales acceleration arm to drive substantive conversations with warmth and context.”
Read more: http://www.virtual-strategy.com/2016/03/29/connectandsell-predictivepursuit%E2%84%A2-brings-increased-efficiency-account-based-marketing#ixzz44Mnz2Q00
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