LeanData Press Release
SUNNYVALE, CA–(Marketwired – February 17, 2016) – LeanData, Inc., a leader in account-based solutions, announced today the release of LeanData Clarity: a first-of-its-kind platform that provides accurate marketing reporting and allows marketers to use that information to launch targeted campaigns. Data-driven marketing teams long have dreamed of being able to take action directly from their campaign reports. Now they can with LeanData Clarity.
“We have created an unprecedented approach to campaign attribution,” said Adam New-Waterson, chief marketing officer at LeanData. “Modern marketers simply don’t have the time to interpret their data in a meaningful and actionable way. LeanData Clarity not only highlights the most important information, but it gives marketers the ability to act upon those insights.”
LeanData, a member of the Salesforce AppExchange, enables Account-Based Marketing (ABM) and target-account selling initiatives with its proprietary Lead2Account matching engine. That software, which connects leads to accounts within Salesforce, is the foundation for providing customers with best-in-class campaign reporting. LeanData Clarity gives marketers the ability to launch effective campaigns at highly coveted target accounts for the first time.
“LeanData Clarity is the sexiest thing I’ve seen in marketing operations since Salesforce created the campaign,” says Melissa Davies, strategic marketing at Druva. “I am able to report to my executive staff what marketing campaigns are truly high-converting. I can report to my sales team how effective marketing is at activating their target accounts. And I was able to build a go-to-market model that feeds a reliable pipeline. LeanData Clarity is ABM reporting made easy.”
A recent LeanData survey found that an astonishing 39 percent of marketers do not trust their own reporting data. Marketing teams increasingly are under pressure to prove their impact. LeanData Clarity stands alone in having the ability to create new connections in your data to produce better reports that marketers can finally trust. Then it allows them to act on those results.
“The mantra for startups today is smart growth,” said Ravi Mohan, managing director of Shasta Ventures, LeanData’s lead investor. “LeanData’s solutions allow companies to focus their sales and marketing resources on customers with real intent to buy — creating a journey of profitable growth. Shasta Ventures believes strongly in nurturing young companies with innovative ideas. We believe LeanData is a perfect example of our philosophy by becoming the leader in the emerging Account-Based Marketing sector.”