When planning your ABM and DSM MarTech infrastructure, consider tiered levels to suit your organization’s account-based marketing and digital needs as they develop and grow.
Digital & Social Marketing planning
| DSM Tier | Steel | Chromium | Titanium | |
|---|---|---|---|---|
Search Engine Optimization |
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Paid Search Marketing |
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Paid Social Media |
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Competitor Digital Analysis |
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Website Management |
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Reputation Management |
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PR & Events |
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Marketing Alignment |
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Sales Alignment |
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