Many Salesforce customers are challenged with staffing issues, bench depth, integration issues, regime/policy changes, and even some friction between sales and marketing.  Creating quality data is more than simply de-duping records.  It requires a combination of cleansing, enriching, aligning, and data hierarchy building.  Quality data is core to successful Account-based Marketing.  ABM Foundation represents a major consolidation of Salesforce objects and fields (listed below).