Many Salesforce customers are challenged with staffing issues, bench depth, integration issues, regime/policy changes, and even some friction between sales and marketing. Creating quality data is more than simply de-duping records. It requires a combination of cleansing, enriching, aligning, and data hierarchy building. Quality data is core to successful Account-based Marketing. ABM Foundation represents a major consolidation of Salesforce objects and fields (listed below).
ABM Component | Steel | Chromium | Titanium |
---|---|---|---|
ABM Foundation |
|||
Target Markets & Accounts |
• | • | • |
Existing Accounts Cross-Check |
• | • | • |
Account Cleansing & Segmentation |
• | • | • |
Sales Territories Configuration |
• | • | • |
Account Assignment |
• | • | • |
Target Personas |
• | • | • |
Lead/Contact Enrichment |
• | • | • |
Catalog Modeling |
• | • | • |
Campaign Configuration |
• | • | • |
Want to know more? |
Contact Us |