Once your account-based marketing platform has been knocked into shape, you want to keep it that way!  Ongoing maintenance functions keep your ABM engine humming and delivering results.  Consistency is everything.  ABM Maintenance maintains your ABM processes so you can execute campaigns consistently.  This will sustain improvements in your sales performance and business growth.  Processes include ABM life cycle maintenance, automated account enrichment and matching and data maintenance.  ABM Maintenance also performs ongoing scoring and grading of leads, contacts, accounts and opportunities.