ABM Maintenance

Once your account-based marketing platform has been knocked into shape, you want to keep it that way!  Ongoing maintenance functions keep your ABM engine humming and delivering results.  Consistency is everything.  ABM Maintenance maintains your ABM processes so you can execute campaigns consistently.  This will sustain improvements in your sales performance and business growth.  Processes include ABM life cycle maintenance, automated account enrichment and matching and data maintenance.  ABM Maintenance also performs ongoing scoring and grading of leads, contacts, accounts and opportunities.

ABM Component Steel Chromium Titanium

 ABM Maintenance

ABM Lifecycle Maintenance
Account Engagement Metrics
Automated Lead and Account Enrichment
Automated Lead-to-Account Matching
Target Account Maintenance
Grading and Targeting
Lead/Contact Enrichment

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