You want to get the most out of your marketing technology investment. Having established your account-based marketing platform and defined a strategy, the next step is to put in place robust processes and workflows. Ensuring your processes support your ABM strategy is essential. This is where the rubber really hits the road.  An ABM Process Suite provides leading edge practices and brings your account based marketing strategies to life.  Key processes include ABM life cycle implementation, training, user workflows and task management.  Automation routines are also set up.  Additional processes cover digital and social, account engagement metrics, account scoring,  predictive analytics, target fine-tuning and dashboards.