Once you’ve established your account-based marketing foundation, you need a coherent ABM strategy. ABM Strategy and Tactics provide the strategic framework and tactical guidelines needed to execute account-based marketing programs. These can become an integral part of a unified marketing-sales revenue cycle in your organization. A key component covered is your inbound and outbound marketing infrastructure. Deployed properly, this will support your campaign hierarchy and content matrix. Targeting and re-targeting are also integrated. ABM Strategy and Tactics also manage additional capabilities including real-time personalization, digital and social marketing, website optimization and sales enablement tools. Collectively they provide you with a robust framework for executing account-based marketing programs.
ABM Components | Steel | Chromium | Titanium |
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ABM Strategy and Tactics |
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Outbound Marketing Infrastructure |
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Content Matrix Development |
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Retargeting |
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Real-time Personalization |
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Website Performance Optimization |
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Digital & Social Programs |
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Sales Enablement Tools |
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