Once you’ve established your account-based marketing foundation, you need a coherent ABM strategy. ABM Strategy and Tactics provide the strategic framework and tactical guidelines needed to execute account-based marketing programs.  These can become an integral part of a unified marketing-sales revenue cycle in your organization.  A key component covered is your inbound and outbound marketing infrastructure. Deployed properly, this will support your campaign hierarchy and content matrix. Targeting and re-targeting are also integrated.  ABM Strategy and Tactics also manage additional capabilities including real-time personalization, digital and social marketing, website optimization and sales enablement tools. Collectively they provide you with a robust framework for executing account-based marketing programs.