Knowing how your competitors are deploying digital and social to their advantage can be good to know. Beating them at it is even better.  Competitor Digital Analysis gives you visibility into what your competitors are doing in the digital and social space. It helps you gain insight by comparing your business against theirs to counter their strengths and exploit their weaknesses.  It also helps you spot opportunities to stand out from the crowd.  Review your competitor’s digital footprint, analyze their digital tools, review their marketing technology stack, and determine your relative ranking.