Having a strong social media presence helps you proactively target and reach those accounts and key decision-makers you most want to do business with.  It also reinforces relationships with your existing customers. Paid Social Media boosts your social media presence in tandem with other online presence initiatives like SEO and paid search. Used correctly it can also help build your credibility and reputation as a thought leader. It includes your editorial calendar, managing key influencers and retargeting and manages your paid advertising schedule on LinkedIn, Facebook, Twitter and Instagram.