Without digital alignment, sales and marketing cannot work together with maximum impact. Digital and social campaigns should be properly connected to sales activities in the field.  Sales Digital Alignment aligns digital and social campaigns with sales processes, sales executives and their activities.  The goal is to never let a potential revenue opportunity fall through the cracks.  It incorporates Salesforce alignment, digital and social pipeline attribution, account alignment, persona alignment and pipeline alignment. The result is a better-informed better-supported sales organization.