Mastering Data in Salesforce

Account-based marketing (ABM) can be a powerful positive force for B2B business growth, but your level of success can only ever be as good as the quality and completeness of your data.  Mastering the data within your Salesforce platform (or any other CRM) is the rock solid foundation on which great ABM is built.  


SpearMaven Whitepaper_Mastering Data in Salesforce